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Spirits made using pot stills are known for their rich flavors and character, which is a result of the distillation process. Pot stills allow for a slower and gentler distillation that preserves more of the raw materials' flavors and congeners, which are compounds that contribute to the complexity and depth of the spirit. This traditional method is particularly favored in the production of certain styles of whiskey, rum, and other spirits where the distiller seeks to showcase the unique characteristics of the base ingredients, such as grains or fruits.

Pot stills typically provide a lower level of purity compared to other distillation methods, like column stills, resulting in spirits that maintain more of the original flavors from the fermentation process. This characteristic is especially appreciated in craft and artisanal spirit production, where flavor complexity is paramount. The unique and rich profiles that pot stills produce often appeal to consumers looking for a memorable tasting experience, distinguishing them from more neutral spirits distilled in column stills.